Portland-based rapper, artist, director, culture shaker and innovative ingenue Aminé delivers his video for ‘Riri’ which he (Adam Daniel) co-directed with longtime visual collaborator Jack Bergert (‘Shimmy’, ‘Reel It In’, ‘Blackjack’) filmed in quarantine around LA mansions with cameos from the likes of beloved sports broadcaster Taylor Rooks & more.
“We shot this video before the murder of George Floyd & my knowledge of the Breonna Taylor case,” Aminé writes “but I felt compelled to delay its release for obvious reasons. Activism is essential right now so I put my focus there for the past few weeks. We skipped editing sessions to march in the Black Lives Matter protests. I’m dropping the ‘Riri’ video today because it’s important to show black joy in a time where we’re constantly seeing imagery of pain and suffering.”
Aminé has also joined forces with former YEEZY designer Sara Jaramillo and Alice Wang’s ILYSM to offer a $500 grant this week for an artist impacted by COVID19 shutdowns. Applications for this round of #ILYSM4Artists are due by noon EST on Thursday 6/25 at ILYSM.COM.