Rising Japanese-African-American artist UMI unveils new song “Sukidakara” and its music video.
Sung primarily in Japanese, Sukidakara roughly translates to “because I like you” in English. The song and video are the second to be released from Love Language, a forthcoming visual EP due out October 30 on Loud Robot. Last week, UMI released Love Language’s debut track “Love Affair”.
Love Language is informed by UMI’s upbringing as a mixed-race girl in America. Always feeling slightly out of place, she turned to music from Sade, Erykah Badu, Seiko Matsuda, Crystal Kay and many more to help her parse her place in the world
UMI wrote and produced the EP in Los Angeles and worked with a team including writer Taofik Kolade (“Atlanta,” “Barry”) and director Will Kindrick (Brian Wilson, Ice Cube, Mates of State) to write, cast, animate and direct the EP’s four parts. UMI has partnered with Loud Robot, a new music label from J.J. Abrams’ Bad Robot, for the release of Love Language.
UMI, born Tierra Umi Wilson, is a