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UMI UNVEILS NEW SONG AND VIDEO ‘SUKIDAKARA’

Rising Japanese-African-American artist UMI unveils new song “Sukidakara” and its music video.

Sung primarily in Japanese, Sukidakara roughly translates to “because I like you” in English. The song and video are the second to be released from Love Language, a forthcoming visual EP due out October 30 on Loud Robot.  Last week, UMI released Love Language’s debut track “Love Affair”. One’s To Watch called the track, “a masterful blend of identity struggles, love, and anime,” while E! stated, “…the Japanese-African-American R&B up-and-comer proves she’s one to watch.”

Love Language is informed by UMI’s upbringing as a mixed-race girl in America. Always feeling slightly out of place, she turned to music from Sade, Erykah Badu, Seiko Matsuda, Crystal Kay and many more to help her parse her place in the world.The EP explores race and intersectionality through UMI’s lens of working as a mixed-race woman in the music industry, but fundamentally is about love and the many ways it is received and given.

UMI wrote and produced the EP in Los Angeles and worked with a team including writer Taofik Kolade (“Atlanta,” “Barry”) and director Will Kindrick (Brian Wilson, Ice Cube, Mates of State) to write, cast, animate and direct the EP’s four parts. UMI has partnered with Loud Robot, a new music label from J.J. Abrams’ Bad Robot, for the release of Love Language.

UMI, born Tierra Umi Wilson, is a 20 year old songwriter, vocalist and producer raised in Seattle and now based in Los Angeles. A former University of Southern California music student, UMI dropped out to focus on her unique strain of R&B, acclaimed by ComplexCoup De MainOnes To Watch and more. Her debut EP, Interlude, was released last year

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