New Music

Raffaella, – ‘Bruce Willis’

New York City born and raised artist, student of feminist philosophy and Mom+Pop’s recent roster addition, Raffaella, shares her video for “Bruce Willis” via NYLON, who says, “Nothing quite gets you down like waking up after a wild party only to be hit with a hangover and a big mess. That’s exactly what NYC-based alt-pop artist Raffaella is dealing with at the beginning of her “Bruce Willis” music video, premiering today exclusively on NYLON. Rather than getting stressed or bummed out, Raffaella snags a pair of rose-tinted sunnies off a sleeping party-goer and makes light of the madness.”

Raffaella says, “It’s easy to find solace in solitude when you’re a kid, but then suddenly you grow up and solitude becomes scary. We wanted to explore the journey back to an age where feeling isolated was a good thing. The video’s narrative parallels the paranoia expressed at the beginning of the song as I discover that my apartment is a wreck, my dad is still sleeping in his room, and I’m left to clean up the mess alone. Right before the chorus hits, I find a pair of rose colored glasses on one of my sleeping friends, which is when the perspective shifts from that of a responsible adult to that of a curious rug rat. From then on, the story plays with reality in the same way that a kid or a dream would – i.e. I dance around in my mother’s dress, talk to inanimate objects as if they were listening, interact with my friends while they’re still clearly asleep. I wanted the video to have an open ending – it’s always more fun to let the viewer fill in the blanks.

Fun fact/side note, this was all shot in my childhood apartment, and I star in the video alongside my real dad, who actually fell asleep for most of the shoot, which, according to him, was him “method acting.”

Director Luke Marcus Rosen says, “I wanted to make an ode to childhood that was lonely but sweet, existing in the in between world of when you’re a kid becoming an adult. Where a child once had tea parties with their dolls becomes the same space they drink with their friends to lose their inhibitions. The floating accompaniment of the guitar with Raff’s dreamy vocals focused my attention to create a surreal after-party where the video walks a fine line questioning what’s real and what’s in a dream, and the song complimented the playful nature we had Raff perform during the shoot.”

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