British rising star Mahalia is out here racking up more than half a million views on her latest video for ‘I Wish I Missed My Ex’ and that’s not surprising at all. It’s a great song that you will definitely add to your Summer playlist. What I love about it, is its chill vibe.
As for the video, it was shot in LA by Director Andrew Litten over a 22-hour stint.
Speaking about it, Mahalia said, “The first time I heard IWIMME, I knew the track needed a big idea. I’ve always loved Spike Jonze’s video for “Drop” by the Pharcyde and decided to pay homage by creating a backwards music video with a contemporary spin. I hired a linguist from UCLA to teach Mahalia the song backwards which she surprisingly learned in a day. The DP, Dustin Lane, and I have always wanted to make something in our neighborhood, Highland Park. We chose family owned locations and hired a few extras while scouting the neighborhood. Mahalia’s reversed performance oozes spontaneity and confidence. I can’t thank her enough for joining us on the journey, and signing on to recreate this insane concept.”
Check it out below and enjoy.